Case Study
One Platform for a Growing Vision Care Network
We moved AVP's full website portfolio to our multisite platform, freeing their marketing team to focus on strategic growth instead of vendor coordination.
The Problem
American Vision Partners was managing a growing portfolio of practice websites across multiple vendors, each with different logins, different technology stacks, and different levels of support. Their marketing team was spending too much time coordinating website updates and not enough time on the strategic initiatives that actually move the business forward: evaluating new performance marketing agencies, exploring CDP options, and upgrading their overall marketing infrastructure.
What We Did
We migrated their entire website portfolio onto our WordPress multisite platform, consolidating everything under one roof with one support team and one set of standards. The transition gave their team a single point of contact for all website requests and eliminated the vendor coordination overhead that was eating into their day. With the websites no longer a bottleneck, their team was free to focus on higher-value marketing initiatives.
Next Steps
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