Case Study
Stabilizing a High-Profile Site After a Rough Agency Handoff
We inherited a polished-looking site with a broken backend, fixed the integrations and CMS issues, and expanded to support their specialty brand.
The Problem
GoDental365's website looked polished on the front end, but the backend was a disaster. We took over from another agency shortly after launch and found a site their team literally couldn't use: the page builder was unusable, and a poorly implemented Yext integration was causing ongoing frustration. Their marketing team was stuck: unable to make routine content updates and dealing with location data that wasn't syncing correctly.
What We Did
We worked through the issues methodically. We fixed the broken Yext integration so location data actually flowed correctly, stabilized the backend so their team could make updates without breaking things, and improved the CMS workflows to match how their team actually works. Once the core site was solid, we launched their specialty brand site for Leading Edge Specialized Dentistry on the same infrastructure.
Next Steps
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