Consolidated a fragmented portfolio into one operating model: faster launches, improved compliance consistency, and reduced operational overhead.
View Case StudyHealthcare Website Builds
WordPress Multisite for Healthcare
One codebase. One dashboard. Every location looking exactly how it should, without rebuilding from scratch each time.
“Every acquired practice has a different website on a different platform, and launching a new location means starting from zero.”
This is for you if
Multi-location healthcare groups that need to consolidate a chaotic portfolio of inherited websites into something they can scale and they need it to be on WordPress.
Not the right fit
Single-location practices or teams that prefer complete autonomy over each location website with no shared standards.
The Variable System
Same Architecture, Different Identity
We build a custom starter site for your organization that governs the structure and general building blocks available for each site. Then, design variables (colors, fonts, logos, imagery) transform it into each practice's unique brand. The structure stays consistent. The look changes completely.
Design Variables
Primary and accent colors, button styles, heading treatments. Defined per site, applied everywhere automatically.
Typography
Each practice can have its own font pairing. A pediatric office should feel different than an orthopedic group.
Brand Assets
Logos, hero imagery, and photography. Each site presents the practice's own visual identity, not a generic template look.
Content Variables
Provider bios, service lists, office hours, phone numbers, insurance accepted. All practice-specific content that plugs right in during onboarding.
See It in Action
One Platform, Many Brands
Click through the examples below to get a taste of how the system works. Not actual site examples, illustrative purposes only.
BS
Bright Smile PediatricsPediatric Dentistry
Gentle Care for Growing Smiles
Pediatric dentistry your kids will actually look forward to.
Hero Image
Providers
Services
Locations
BS
Bright Smile PediatricsPediatric Dentistry
Gentle Care for Growing Smiles
Pediatric dentistry your kids will actually look forward to.
Providers
Services
Locations
Design variables for this site:
Primary
#2e7d6fAccent
#f5a623Font
Trebuchet MSBrand
Bright Smile PediatricsThe Build Process
Start With a Starter Site
No two clients are the same and no two sites are the same.
1
Starter Site
We work with you to establish the first site that we'll build. We take into account the full portfolio and think through what each site will need. We then establish the framework that the rest of the sites will rely on.
2
Clone & Configure
For each new location, we clone the starter and apply its unique design variables and content. The bones are proven. The personality is new.
3
Launch Fast
Because the architecture is already built and tested, we don't need to reinvent the wheel each time. Sites can launch in weeks, not months.
Why we say “starter site” and not “template”
“Template” implies cheap and thoughtless, a copy-paste exercise. A starter site is the opposite. We take into account the guardrails each site is going to need and try to answer as many questions as we can up front. But it's not a copy-paste thing. It's a starting point that we rapidly iterate on, tailored to your organization, your specialties, and your operational realities.
What This Means for Your Team
One Update, Every Site
Security patches, plugin updates, WordPress core upgrades. Applied once across your entire portfolio. No more chasing 30 separate sites.
Centralized Governance
Control what local teams can and can't edit. Lock down compliance elements. Allow content freedom where it makes sense. One policy, consistently enforced.
Faster Onboarding
When you acquire a new practice, their website doesn't become a six-month project. Clone, configure, launch. Content variables mean the practice-specific info plugs right in.
One Support Team
Stop managing multiple vendors, hosting accounts, and WordPress versions. One team, one ticket system, one monthly report for everything.
How We Rebuild an Entire Portfolio
A structured process built to scale. No surprises, no scope creep.
Portfolio Audit
We inventory every site (platforms, plugins, integrations, and technical debt) before we build.
Architecture & Starter Site
We build the architecture and starter site, the baseline every location shares. You approve it first.
Wave Rollouts
We migrate in waves of 5–10 sites, each including QA, redirect validation, and sign-off.
Training & Handoff
Role-specific training gets your team managing content independently. Most clients stay on retainer.
Why This Is Different
Without It
- Every location is a separate build on a separate platform
- New locations require full design and development cycles
- Consistency depends on whoever built each site
- Security and compliance are managed site-by-site (or not at all)
- Logins, hosting accounts, and vendors scattered everywhere
With Multisite
- One codebase. Update once, every site benefits.
- New locations launch in weeks, not months, from the starter site
- Design variables make each site feel distinct without custom builds
- Centralized security patches, plugin updates, and compliance monitoring
- One dashboard for your entire portfolio
Pricing
Transparent, project-based pricing scoped to your portfolio.
Real Results
Frequently Asked Questions
Can locations keep their unique content and branding?
Yes. Each location can keep its own colors, typography, imagery, provider details, and local content while sharing one governed codebase. Distinct brand expression stays intact without losing operational consistency.
What's the difference between this and a template?
A template is a pre-made layout. Our model uses a custom starter site plus variables, so each location can look unique while sharing one governed architecture and compliance layer. Shared foundation, location-specific brand expression.
How long does it take to migrate our existing sites?
Timeline depends on your portfolio size, content quality, and integration complexity. Most migrations take 8–16 weeks for groups with 10–30 locations. Larger portfolios are often migrated in waves, with the most critical sites first. We provide a detailed timeline during the planning phase based on your specific situation.
Do you provide training for our marketing and local teams?
Yes. We provide role-specific training for your central marketing team, local site administrators, and anyone else who will manage content. Training includes live sessions, recorded walkthroughs, and written documentation. After training, your team handles day-to-day content independently.
What happens to our SEO during migration?
We protect your search equity by implementing proper redirects, preserving URL structures where possible, and validating that all metadata and schema migrate correctly. Post-migration, we monitor rankings and indexation to catch any issues early. SEO preservation is a core part of our migration planning, not an afterthought.
Can we add new locations quickly after the platform is built?
Yes. Once the multisite platform is established, launching a new location site typically takes weeks instead of months. Clone the starter site, plug in the location's design variables and content, run QA, go live. The architecture is designed to make new site launches fast, repeatable, and low-risk.
How do you handle locations that need very different content or functionality?
The multisite model supports variation. Some locations can use shared templates while others get custom layouts, forms, or features. We define a baseline that all sites share (navigation, compliance elements, brand standards) and layer in flexibility where it's needed. It's governance with room to breathe.